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Research papers
A data bank about the functioning of one urban area commercial appliance (French)
This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989
Research papers
The application of market research to retail merchandising
As the retail trade faces up to the reality and consequences of retail saturation together with an increasingly demanding customer, so it is being forced to understand and react to that consumer. Gone are the days of pile it high, sell it cheap...
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Maureen Johnson, Gill Welch
June 15, 1989
Research papers
A data bank about the functioning of one urban area commercial appliance
This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989
Research papers
Segmentation by lifestyle of the consumers in Barcelona's metropolitan area
In the present paper the main findings from a study done in Barcelona's Metropolitan Area are presented with the purpose of determining the most important existing segments by lifestyles and the implications of these styles in the future of...
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Guillermo Cisneros, Lluis Martinez-Ribes
June 15, 1989
Research papers
The buying process in large scale distribution
There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...
Catalogue: ESOMAR Congress 1988
Authors: Anne Marie Schlosser, Jean-François Boss, Jose P. Dionisio
September 1, 1988
Research papers
The buying process in large scale distribution (French)
There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...
Catalogue: ESOMAR Congress 1988
Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss
September 1, 1988
Research papers
