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A data bank about the functioning of one urban area commercial appliance (French)

Date of publication: June 15, 1989

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Michel Watel

Abstract:

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for the Rhone and then repeated four times. It was also done in other districts. The contractors of this data bank in the Rhone are: - The Chamber of Commerce an Industry of Lyon - La Chambre des metiers - The Urban Community of Lyon - The Urbanism's Agency.

Michel Watel

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Research Papers

A marketing approach of a merger (French)

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Nicolas Steinberg

 

June 15, 1969

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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


Research Papers

The machines to sell progress faster than the machines to produce(French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: C. Waret, M. Ungureanu

 

September 1, 1972

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Citation

Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce(French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce-french-


Magazines

Revue Française du Marketing (Julliet 2009)

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2009

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Citation

, A. (2009a, July 01). Revue Française du Marketing (Julliet 2009). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-julliet-2009-


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Citation

Watel, M. (1989a, June 15). A data bank about the functioning of one urban area commercial appliance (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-julliet-2009-