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Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Motivational research into the current and potential market for Champagne in Great Britain

Sales of Champagne in Great Britain dropped by half in1974, after a period of growth in the early 70's. Champagne sales are attributable to price increasesand perhaps down-trading to Sparkling Wines, itappears that there have been changes in basic...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
×

Citation

, C. (1975a, March 01). Motivational research into the current and potential market for Champagne in Great Britain . ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/motivational-research-into-the-current-and-potential-market-for-champagne-in-great-britain-