Abstract:
The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route to follow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusive property of Anchor. Hence, research was suggested to provide an understanding of consumer attitudes, perceptions and behavior in relation to butter and all the general benefits and to Anchor within that context.
This could also be of interest:
Research Reports
Attitudes towards opticians and spectacles
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1972
Research Papers
Consumer attitudes towards future energy sources and products
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Sadler, Liz Spencer
 
June 15, 1982
Research Reports
Consumer reactions towards Krackawheat animatics
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
