Consumer attitudes towards butter

Date of publication: October 1, 1978

Abstract:

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route to follow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusive property of Anchor. Hence, research was suggested to provide an understanding of consumer attitudes, perceptions and behavior in relation to butter and all the general benefits and to Anchor within that context. 

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