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Videos
Blindfolded, describing an elephant
There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...
Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
Webinars
What you need to know about conducting research in the Middle East
As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more....
Catalogue: Webinars 2017
Author: Nader Kobeissi
Company: Toluna
November 7, 2017
Research papers
The new visual language of brands
Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.
Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
November 1, 2017
Research papers
How to protect privacy in large datasets
In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
Research papers
Bringing mindfulness into micro moments
In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
May 19, 2016
Research papers
