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Blindfolded, describing an elephant

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Leigh Caldwell

Abstract:

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it, we can fully and accurately answer our research questions. To understand consumer behaviour in full, most projects should set out to measure three key parts of the mind: System 1, System 2 and System 3.

Leigh Caldwell

Author

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Citation

Greene, Stevenson and Emmerson (2022a, February 25). Supercharging insights management at Mars. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/supercharging-insights-management-at-mars


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Morgan and Burge (2021a, January 21). Delivering business impact with an award-winning market insights platform. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform


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Citation

Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2


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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2