Resources Library by ANA

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim

June 23, 2013

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Caroline Ji, Ruihong Tang

June 15, 2013

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big

Authors: Maria Domoslawska, Heather Dougherty

June 15, 2013

Pop concert experiences

Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help build identity, or be recreational. T-Mobile...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Tomasz Jedrkiewicz, Robert Zydel

March 17, 2013

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2012

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

September 1, 2012

From the blog to the record shop

This paper envisions the future of insight and sees the walls between quantitative and qualitative research brought down thanks to new digital technologies. A project case study that catalysed decision-making and pushed new strategies within the...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Jamie Allsopp, Hanna Chalmers

Companies: Universal Music Group , Sparkler

November 13, 2011

Lessons from the front lines

Consumers in BRIC markets account for nearly one-third of the world's online population and experiment with social media more broadly than other consumers. Market researchers hoping to use the Internet to attract, involve, and learn from these...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Manila Austin, Katrina Lerman

Company: Communispace Corporation

October 26, 2011

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact

Authors: Kyle Findlay, Kirsty Alberts

Company: KANTAR TNS Malaysia

September 18, 2011