Resources Library by ANA

Enlightened gardens

Philips Lighting needed insights in garden needs with the potential to make a change in the garden lights market. It was important for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers,...

Catalogue: Congress 2011: Impact

Authors: Pamela Pauwels, Ank van Ophoven, Jochum Stienstra

Companies: Ferro Explore!, Philips International

September 18, 2011

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact

Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues

Companies: InSites Consulting, Unilever

September 18, 2011

The language of love in social media

Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez

Company: KANTAR TNS Malaysia

November 18, 2010

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert

Companies: InSites Consulting, Unilever

November 18, 2010

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

October 21, 2010

The digital world of children and young adolescents

This paper is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's. The authors will present the main...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild

September 15, 2010

Advocracy - Harnessing the power of the consumer

This paper illustrates a new and more robust model for advocacy in the multi-media age. Building upon previous models, the authors identify the different variables that create advocacy and show how to engage people at both the category and brand...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Stephen Phillips, Kate Willis

September 15, 2010

Decoding the digital needs

New digital media streams have opened completely new lines of interaction between brands and consumers. It is widely considered that the softer and more emotional aspects of advertising campaigns can trigger a response that strengthens the success of...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Trixie Cartwright, Ana Patricia Sequeira

Company: KANTAR TNS Malaysia

May 21, 2010

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Robert Passikoff, Karen Tillson

Company: Brand Keys, Inc.

March 4, 2009