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Webinars

The pollsters' survival kit for election night...and the days after

With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome.  Will Donald Trump be elected for four more years or will the American...

Catalogue: Webinars 2020
Authors: Kathy Frankovic, Clifford Alexander Young, Jean-Marc Leger, Joe Lenski, Deborah Mattinson
October 12, 2020
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Citation

Frankovic, Young, Leger, Lenski and Mattinson (2020a, October 12). The pollsters' survival kit for election night...and the days after. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/the-pollsters-survival-kit-for-election-night-and-the-days-after


Research papers

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
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Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/metaphors-we-remember-by


Videos

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
×

Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/metaphors-we-remember-by-10874


Videos

Test launch is the new black

There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
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Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726


Research papers

Test launch is the new black

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
×

Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/test-launch-is-the-new-black


Magazines

Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002
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Citation

, A. (2002a, October 01). Revue Française du Marketing 2002 (N. 189/190). ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-189-190-