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Research reports

Summary notes on aftershave research for Max Factor

Two groups were conducted, one male and one female. Allrespondents were aged between 20 and30-years. The men were regular Aftershave users and thewomen had all purchased Aftershave as a gift at leastwithin the last year. Both groups were conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 13, 1973
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Citation

, C. (1973a, October 13). Summary notes on aftershave research for Max Factor . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/summary-notes-on-aftershave-research-for-max-factor-


Research reports

Plans for 'brainstorming' session with Ciba-Geigy executives

The objectives of this session are broadly twofold: 1. To generate new ideas and concepts whichare likely to have consumer appeal;2. To elaborate and redefine 'Old' ideas andconcepts, so that they have improved consumerappeal. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Plans for 'brainstorming' session with Ciba-Geigy executives. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/plans-for-brainstorming-session-with-ciba-geigy-executives


Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973
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Citation

, C. (1973a, September 27). Business traveller cards. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/business-traveller-cards


Research reports

Milk Tray block qualitative research

Since sales of the 1/4 sized boxed assortmentsare declining, Rowntree Mackintosh is consideringpossible developments to renew interest in thisarea. Ideas being considered are the introductionof a filled block and a new form of presentationfor the 1/4...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Milk Tray block qualitative research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/milk-tray-block-qualitative-research


Research papers

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mark R. C. Lovell
September 1, 1973
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Citation

Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/consumerism-and-communications


Research reports

Research report on Soft Moist cat food and packaging

The general objectives of the research were to exploreconsumer reactions to the proposed new, soft and moistcat food. Also, information were required whichwould be useful in framing consumer benefits and product descriptions for use in the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Research report on Soft Moist cat food and packaging. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/research-report-on-soft-moist-cat-food-and-packaging


Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/image-research-


Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on beds for Schreiber. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beds-for-schreiber


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-