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Consumerism and communications

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mark R. C. Lovell

Abstract:

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for considering this further problem, and then go on to a pilot study in which some marketing and some official communications were involved.

Mark R. C. Lovell

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Research Papers

Consumerism

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

September 1, 1973

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Citation

Nelson, E. H. (1973a, September 01). Consumerism. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumerism


Research Papers

Marketing research criticized by consumerism (German)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Guenther Müller-Heumann

 

September 1, 1974

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Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism-german-


Research Papers

Marketing research criticized by consumerism

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Guenther Müller-Heumann

 

September 1, 1974

×

Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism