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Webinars

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017

Webinars

Customer-centric market research

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’...

Catalogue: Webinars 2017
Author: Holly DeMuro
Company: Forsta
November 7, 2017

Webinars

Market research legal issues to consider in 2017

Researchers and MRX firms need to keep legal in mind when developing and executing online research and customer service studies. Everything from ensuring compliance with unsolicited email laws to respondent disclosures and privacy notices should be...

Catalogue: Webinars 2017
Author: Ashlin Quirk
Company: Research Now SSI
January 26, 2017