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Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017
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Citation

Bond, S. (2017a, January 11). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration-8935


Videos

Hello quintastics!

How a bold approach to traditional qualitative research launched an entirely new target group and encouraged fellow researchers to rethink what qual can do.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Sandra van Vemden
Company: MARE
January 11, 2017
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Citation

Gerritsen and van Vemden (2017a, January 11). Hello quintastics!. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/hello-quintastics--8941


Research papers

Recruiting fast and screening slow

Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Maya Middlemiss
Company: Saros Research Ltd
November 16, 2016
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Citation

Middlemiss, M. (2016a, November 16). Recruiting fast and screening slow. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/recruiting-fast-and-screening-slow-8912


Research papers

Just married!

This paper uses a case study to shed light on the methodological possibilities that open up with the combination of social media listening and ore traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Ilka Kuhagen, Daniel Fazekas
November 16, 2016
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Citation

Kuhagen and Fazekas (2016a, November 16). Just married!. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/just-married--8908


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

Just married!

The biggest question of the content industry sounds really simple: what do we need to produce so people will pay for it? But if it would be this easy then the industry would not be in a permanent state of crisis. G+J - one of largest publishing...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Ilka Kuhagen, Daniel Fazekas
June 15, 2016
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Citation

Kuhagen and Fazekas (2016a, June 15). Just married!. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/just-married-


Research papers

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
May 19, 2016
×

Citation

Panchawati, Ambat, Raj and Dixit (2016a, May 19). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments


Research papers

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Colleen Ryan
Company: TRA
November 18, 2015
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Citation

Ryan, C. (2015a, November 18). Adding the sparkle to immersion research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/adding-the-sparkle-to-immersion-research


Research papers

Too much genius, not enough wisdom

Three experienced researchers - one from a major UK client and two from the supply side - COLLABORATE to argue we are entering a post quantitative world, a world in which the skills of qualitative researchers are in high demand.Clients want wisdom as...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Frances Williams, Helen Clark
November 18, 2015
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Citation

Williams and Clark (2015a, November 18). Too much genius, not enough wisdom. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/too-much-genius-not-enough-wisdom