Just married!

Date of publication: November 16, 2016

Abstract:

This paper uses a case study to shed light on the methodological possibilities that open up with the combination of social media listening and ore traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence of research approaches work. The research project's objective was to provide data and inspiration to the client's team to move their media product's proposition forward and build their business.

  • PDF
  • This could also be of interest