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Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/fusion-forward-10840


Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Research papers

Strategic issues in European cross border mergers and acquisitions

Acquisitions are a principal way in which companies grow and expand. Therefore, the strategic implications of them are of considerable importance. However, reasons for acquisition are not always strategic in nature. The decision to acquire a company...

Catalogue: Seminar 1990: Countdown to 1992
Author: Willem van Someren Gréve
June 15, 1990
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Citation

van Someren Gréve, W. (1990a, June 15). Strategic issues in European cross border mergers and acquisitions. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/strategic-issues-in-european-cross-border-mergers-and-acquisitions


Research papers

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: David Hawkins
June 15, 1988
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Citation

Hawkins, D. (1988a, June 15). A review of pros and cons of centralised research in manufacturing companies. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-review-of-pros-and-cons-of-centralised-research-in-manufacturing-companies


Research papers

Corporate strategies for new-product development in multinational enterprises

The aim of this paper is to describe some of the techniques which have been developed by three multinational enterprises for use in the complex process of bringing new products to the market place. The development of new products inherently involves...

Catalogue: Seminar 1979: New Product Development
Author: Ilkka A. Ronkainen
October 1, 1979
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Citation

Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/corporate-strategies-for-new-product-development-in-multinational-enterprises


Research papers

Current attitudes to development

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world,...

Catalogue: Seminar 1979: New Product Development
Author: Hugh R. Darby
Company: Unilever
October 1, 1979
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Citation

Darby, H. R. (1979a, October 01). Current attitudes to development. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/current-attitudes-to-development


Research papers

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Frank Teer
June 15, 1979
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Citation

Teer, F. (1979a, June 15). Information for management. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/information-for-management