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Enabling digital transformation

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Microsoft

Authors: Jeffrey Mercer, Marian Anderson

Abstract:

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Jeffrey Mercer

Author

This is a long description of some author details.

Marian Anderson

Author

This is a long description of some author details.

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Research Papers

Enabling digital transformation

Catalogue: Fusion 2019

Authors: Jeffrey Mercer, Marian Anderson

Company: Microsoft

November 10, 2019

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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/enabling-digital-transformation


Research Papers

Navigating the digital transformation journey

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Patricio Pagani, Vanina Martinez

 

September 8, 2019

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Citation

Pagani and Martinez (2019a, September 08). Navigating the digital transformation journey. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/navigating-the-digital-transformation-journey


Videos

Leading digital transformation! (Spanish)

Catalogue: Latin America 2019

Author: Pablo Giudici

 

April 9, 2019

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Citation

Giudici, P. (2019a, April 09). Leading digital transformation! (Spanish). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/leading-digital-transformation-spanish-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/leading-digital-transformation-spanish-