Back

Enabling digital transformation

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Microsoft

Authors: Jeffrey Mercer, Marian Anderson

Abstract:

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Jeffrey Mercer

Author

This is a long description of some author details.

Marian Anderson

Author

This is a long description of some author details.

Videos

Becoming customer obsessed at the Royal Bank of Scotland

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ian Goulding, Libby Watkinson

 

September 8, 2019

×

Citation

Goulding and Watkinson (2019a, September 08). Becoming customer obsessed at the Royal Bank of Scotland. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/becoming-customer-obsessed-at-the-royal-bank-of-scotland


Videos

When analytics go wrong

Catalogue: Client Summit 2019- Autumn Edition

Authors: Stuart McGown, Tony Costella

Companies: Philips International, Heineken

October 3, 2019

×

Citation

McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/when-analytics-go-wrong


Webinars

Delivering business impact with an award-winning market insights platform

Catalogue: Webinars 2021

Authors: Elizabeth P. Morgan, Tim Burge

Company: Market Logic Software

January 21, 2021

×

Citation

Morgan and Burge (2021a, January 21). Delivering business impact with an award-winning market insights platform. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform