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Olof Philogène, T. (2020a, June 04). Budget efficiency: How to maximise the value of your market research. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/budget-efficiency-how-to-maximise-the-value-of-your-market-research
Gelman and Ifrim (2019a, October 01). Why big consulting is eating market research's lunch. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/why-big-consulting-is-eating-market-research-s-lunch