Abstract:
During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So what can you do to stay competitive and on budget?
In this webinar, we'll explain how effective knowledge management can help you make the most of your market research by minimising unnecessary costs and maximising value.
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Research Papers
Riding the value shift in market research
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How to maximise shelf sales and profitability
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
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