Resources Library by ANA

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Juliette Margerand, Sven Arn

Company: Happy Thinking People

November 11, 2018

Survey of the future workshop

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Catalogue: Congress 2018

Author: Alexander Wheatley

Company: Kantar

September 23, 2018

Makers revolutionise making

Based on ethnological research within the Berlin DIY scene, this study aims to throw light on the contemporary maker sub-culture. The trend of making has an impact on consumer culture: starting as a critical counter-project, the idea transforms and...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Ayobamidele Gnädig, Maria Wronka, Dominic Eberhardt

November 18, 2015

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe

Company: Air France-KLM Group

November 8, 2012

How to be successful in co-creation research?

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Volker Bilgram, Johann Füller, Birgit Rieder

October 29, 2009

Research World (September 2009)

In this issue, we unabashedly celebrate the creativity of research. This time, we are rummaging through the toolboxes of anthropology, ethnography, behavioural economics and the neurosciences and allying what we find with new technologies to produce...

Catalogue: Research World 2009

Author: ESOMAR B.V.

September 1, 2009

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009

Author: ESOMAR B.V.

April 1, 2009

Do we need pragmatic polymaths to boost the qualitative research industry?

The qualitative research environment is rapidly changing. With a focus on foresight and innovation, marketers are realizing the importance of qualitative research and demanding more creative and actionable insights. Further, a wider range of...

Catalogue: Qualitative 2008: Consumer Choice

Author: Vivek Banerji

Company: McKinsey & Company

November 20, 2008

Creative consumer

This paper is the story of the author's search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and...

Catalogue: Innovate 2006

Author: John Kearon

Company: BrainJuicer

May 10, 2006