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Fletcher and Pintusewitz (2000a, July 01). Cultural adaptation and differences from a South African perspective. ANA - ESOMAR. Retrieved June 06, 2024, from
Mehta, D. (1998a, June 15). From 'gizmo geeks' to 'toy freaks'. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/from-gizmo-geeks-to-toy-freaks-
Yasue and Wen (1998a, June 15). Asian youth and implications for marketing strategies. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/asian-youth-and-implications-for-marketing-strategies
Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos
Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved June 06, 2024, from
Daume, H. (1997a, November 01). Researching the global Latin world. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/researching-the-global-latin-world
Head, Cohen and Marcovici (1997a, October 22). Polo Jeans Company . ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/polo-jeans-company-
Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
Karsaklian, E. (1997a, October 22). Global advertising for children's products. Are you joking?. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/global-advertising-for-children-s-products-are-you-joking-