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Research papers

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009
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Citation

Ellis, Xu and Fine (2009a, April 07). Research methodologies in China. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/research-methodologies-in-china


Research papers

Homogeneity or heterogeneity?

Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated...

Catalogue: Asia Pacific 2008
Authors: Ray Poynter, John Shanahan, Jason Ho
Company: Colmar Brunton
April 9, 2008
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Citation

Poynter, Shanahan and Ho (2008a, April 09). Homogeneity or heterogeneity?. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/homogeneity-or-heterogeneity-


Research papers

Towards the evolutions and revolutions in future research

This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different...

Catalogue: Brandmatters 2006
Authors: Marco Bevolo, Nick Price
Company: Philips International
February 8, 2006
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Citation

Bevolo and Price (2006a, February 08). Towards the evolutions and revolutions in future research. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/towards-the-evolutions-and-revolutions-in-future-research