Towards the evolutions and revolutions in future research

Date of publication: February 8, 2006

Catalogue: Brandmatters 2006

Abstract:

This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different fields. The new approaches will change the dynamics of dialogue between opinion leaders and key stakeholders within the fields undergoing transformation.

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