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Research papers

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Steve Jones, Scott Crawford, Chris Rowen
February 3, 2002
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Citation

Jones, Crawford and Rowen (2002a, February 03). The local/global decision in Internet research. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-local-global-decision-in-internet-research


Research papers

International marketing on the World Wide Web

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of...

Catalogue: ESOMAR Net Effects 1999
Authors: Ken Sturgeon, Simon Winter
Company: RONIN International
June 15, 1999
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Citation

Sturgeon and Winter (1999a, June 15). International marketing on the World Wide Web. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/international-marketing-on-the-world-wide-web