The local/global decision in Internet research

Date of publication: February 3, 2002


This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national web-based research has surrounded the technical capabilities of such research rather than how to minimize error. The results of several experiments designed to demonstrate the need for a local approach to global web research is discussed.

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