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International marketing on the World Wide Web

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Company:

Authors: Ken Sturgeon, Simon Winter

Abstract:

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of offering respondents a web-completion option on a global tracking study. Finally the paper maps out the developments in the next generation of computer assisted interviewing (CAI).

Ken Sturgeon

Author

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Simon Winter

Author

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Sturgeon and Winter (1999a, June 15). International marketing on the World Wide Web. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/windows-on-the-world