Resources Library by ANA

Satisfied or satiated?

This paper attempts to identify some of the reasons why so many customer satisfaction surveys fail to satisfy their clients and run aground within two to three years of being set up. In discussing the issues confronting the researcher, it describes...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Peter Bartram, Mary Bartram

June 15, 1993

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Sanjay Seth, Roderick J. Brodie, Don Scott

June 15, 1993

Neural analysis

This work demonstrates the learning ability and capacity of artificial intelligence neural networks, and how they are effective in providing information from large data sources. The combination of new techniques of data collection and the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Bruce Grey Tedesco

June 15, 1993

Measuring consumer expectations and satisfactions

Measurement of consumer expectations and satisfactions has been of long standing concern to consumer behaviour researchers and has been extended, in recent years, by academics and practitioners who have research interests in service quality - where...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Barbara R. Lewis

June 15, 1993

Satisfied clients

This paper deals with "Satisfied Clients", a methodology for the measurement and improvement of client satisfaction. This methodology has been developed by Stork NV, the Netherlands, and has been applied with success at different Stork companies. The...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Abraham D. de Vos

June 15, 1993

Measuring editorial style in women's magazines

Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...

Catalogue: Seminar 1993: Competition In Publishing

Authors: Lutz Erbring, Eva Schabedoth

June 15, 1993

ESOMAR Annual Market Study 1991

This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1992

Brand equity

The purpose of this paper is to outline an approach for identifying the equity inherent in a brand. It will suggest an approach for estimating brand equity as an economic quantity using a combination of easily measured customer dynamics. It will also...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: James A. Taylor

June 15, 1992

What advertisers expect from TV audience research and what they actually get

To get us started on this workshop I propose to ask six basic questions to which I also propose some answers. I do not expect that all of you will necessarily agree with the suggestions and proposals I will be making, but that should certainly ensure...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Mahmoud Aboul-Fath

Company: Procter & Gamble

June 15, 1992