ESOMAR Annual Market Study 1991
This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of research covered and the numbers employed. The availability of such information would help the European market research community both to promote and defend its interests at governmental and European Community (EC) level.
- This could also be of interest