Resources Library by ANA

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Adrian Terron

September 8, 2019

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019

Author: Daniel Cuende

Company: Cuende Infometrics

April 9, 2019

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Yelena Idelchik, Amishi Takalkar

Company: NAILBITER Inc.

November 11, 2018

Competing and winning in a world of Big Data

In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Michele Levine

May 23, 2018

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries

Author: Peking Tan

December 4, 2017

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN

Author: Valeria Bellani

Company: GfK

June 15, 2017

State of the art of science and evidence based neuromarketing (Spanish)

Neuromarketing emerged during the late 90s, at which point brain-imaging techniques were not as developed as they are today. However, an increasing interest in depicting consumer motivation and brain function and structure emerged.?The ways in which...

Catalogue: Latin America 2017: #IN

Author: Jaime Romano

June 15, 2017

Blink of an eye

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Preriit Souda

Company: KANTAR TNS Malaysia

January 15, 2017