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Wolfe and Bartram (1972a, June 15). How research can help to get the price right . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/how-research-can-help-to-get-the-price-right-
Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved June 16, 2024, from
Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation
Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product