Abstract:
Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate morale. Inter-departmental relations; intergroup rivalries and conflicts. The compartmentation phenomenon. The causes of compartmentation and clans. Manifestations and effects in corporate operation. Psycho-sociological therapy methods.
This could also be of interest:
Research Papers
Motivational rivalries and corporate compartmentation (French)
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
 
August 1, 1967
Research Papers
Motivational research
Catalogue: The European Marketing Research Review 1971
Author: Claude Werck
 
June 15, 1971
Research Reports
London Transport motivational research into passenger need and attitudes
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1979
