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Motivational rivalries and corporate compartmentation

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Guy Serraf

Abstract:

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate morale. Inter-departmental relations; intergroup rivalries and conflicts. The compartmentation phenomenon. The causes of compartmentation and clans. Manifestations and effects in corporate operation. Psycho-sociological therapy methods.

Guy Serraf

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Research Papers

Motivational rivalries and corporate compartmentation (French)

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Guy Serraf

 

August 1, 1967

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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research Papers

Motivational research

Catalogue: The European Marketing Research Review 1971

Author: Claude Werck

 

June 15, 1971

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Citation

Werck, C. (1971a, June 15). Motivational research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/motivational-research


Research Reports

London Transport motivational research into passenger need and attitudes

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1979

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Citation

, C. (1979a, June 01). London Transport motivational research into passenger need and attitudes . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/london-transport-motivational-research-into-passenger-need-and-attitudes-


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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/london-transport-motivational-research-into-passenger-need-and-attitudes-