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Motivational rivalries and corporate compartmentation

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Guy Serraf

Abstract:

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate morale. Inter-departmental relations; intergroup rivalries and conflicts. The compartmentation phenomenon. The causes of compartmentation and clans. Manifestations and effects in corporate operation. Psycho-sociological therapy methods.

Guy Serraf

Author

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Research Papers

Researchers training in the general perspective of marketing consultants

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

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Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/researchers-training-in-the-general-perspective-of-marketing-consultants


Research Papers

Motivational rivalries and corporate compartmentation (French)

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Guy Serraf

 

August 1, 1967

×

Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research Papers

Social research and market research

Catalogue: Seminar 1977: Social Research

Author: Carlo Erminero

Company: Demoskopea

December 1, 1977

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Citation

Erminero, C. (1977a, December 01). Social research and market research. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/social-research-and-market-research


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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/social-research-and-market-research