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Research papers

Market forecast models for consumer durables

In this paper some methods will be described which are being used for forecasting markets of consumer durable goods. The models will be explained for both initial and replacement demand separately. As market forecasts are being used together with...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Peter L. F. de Jong
Company: Philips International
September 1, 1970
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Citation

de Jong, P. L. (1970a, September 01). Market forecast models for consumer durables. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/market-forecast-models-for-consumer-durables


Research papers

Marketing models for consumer durable products

Three detailed examples are given here for each of the subareas of product and price policy, distribution policy and advertising policy. In each case a tentative theory is postulated and evaluated in the light of the data available. Firstly, a...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: G.J. Aeyelts Averink
Company: Philips International
September 1, 1970
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Citation

Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/marketing-models-for-consumer-durable-products


Research papers

Measuring level of consumption, an alternative to classification of socio-economic status

In the present study, an alternative is offered to the methods of socio-economic stratification. The proposed method is based on the idea that socio-economic status also manifests itself in the level of consumption of the respondents. The study uses...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: T. Corman, H. van der Zee, H. Hart
June 15, 1969
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Citation

Corman, van der Zee and Hart (1969a, June 15). Measuring level of consumption, an alternative to classification of socio-economic status. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/measuring-level-of-consumption-an-alternative-to-classification-of-socio-economic-status


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries (French). ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries-french-


Research papers

Siting studies for consumer durable shops

The market background is first examined to give an indication of the competitive advantage that could follow the development of consumer durable shop siting studies. Next, the methodological factors which distinguish these studies from research into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
August 1, 1967
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Citation

Gordon, P. J. (1967a, August 01). Siting studies for consumer durable shops. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/siting-studies-for-consumer-durable-shops


Research papers

A new look at old data

The conventional methods of analysing market research data are useful, but have their limitations. They consist, usually, of the construction and examination of one-way tables by characteristics like social class, age of housewife etc., together with...

Catalogue: ESOMAR Congress 1966
Author: Stephan Buck
September 1, 1966
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Citation

Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/a-new-look-at-old-data


Research papers

Basic research for product planning and product development

If a manufacturer of domestic appliances wants his product planning and product-development to be profitable in the long run, he will have to obtain some knowledge about the circumstances in which housewives do their work, besides analysing the...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Sander de Leve
Company: Philips International
June 15, 1965
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Citation

de Leve, S. (1965a, June 15). Basic research for product planning and product development. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/basic-research-for-product-planning-and-product-development


Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955
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Citation

Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film