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Some comments on the use of 3D and strip film

Date of publication: June 15, 1955

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Henry Charles Briant

Abstract:

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Henry Charles Briant

Author

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Citation

Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-models-in-advertising-research