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Marketing models for consumer durable products

Date of publication: September 1, 1970

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Company: Philips International

Author: G.J. Aeyelts Averink

Abstract:

Three detailed examples are given here for each of the subareas of product and price policy, distribution policy and advertising policy. In each case a tentative theory is postulated and evaluated in the light of the data available. Firstly, a split-run-test for measuring the brand-substitution effect of price changes is discussed. The second model refers to the estimation of the turnover of individual outlets. The final example introduces a learning type of advertising response function, which seems to be useful for auditing advertising performance on a continuous basis.

G.J. Aeyelts Averink

Author

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Research Papers

Implementation of marketing models

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Philippe Autor Naert, Peter S.H. Leeflang

 

September 1, 1978

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Citation

Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/implementation-of-marketing-models


Research Papers

What can tobacco addiction teach us about consumer decision making?

Catalogue: Congress 2011: Impact

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin

Company: Neurosketch

September 18, 2011

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Citation

Salgado-Montejo, Velasco, Blanco and Guarin (2011a, September 18). What can tobacco addiction teach us about consumer decision making?. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/what-can-tobacco-addiction-teach-us-about-consumer-decision-making-


Research Papers

Marketing management support systems

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Berend Wierenga, Gerrit H. van Bruggen

 

June 15, 1993

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Citation

Wierenga and van Bruggen (1993a, June 15). Marketing management support systems. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/marketing-management-support-systems


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Citation

Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/marketing-management-support-systems