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Videos

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
November 27, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, November 27). From hype to reality. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality-9184


Videos

How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries
Author: Richard (Ruixing) Zong
May 17, 2017
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Citation

Zong, R. (2017a, May 17). How can market research become part of a digital eco-system?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-can-market-research-become-part-of-a-digital-eco-system-