From hype to reality

Date of publication: November 27, 2017

Abstract:

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful case studies prove that we don’t have to talk anymore about what AI can mean for the market research industry, but that we can actually show how it works and demonstrate real results. Build, measure, learn ... share!

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