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From hype to reality

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Company: InSites Consulting

Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement

Abstract:

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful case studies prove that we don’t have to talk anymore about what AI can mean for the market research industry, but that we can actually show how it works and demonstrate real results. Build, measure, learn ... share!

Steven Debaere

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Tom De Ruyck

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Kristof Coussement

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Research Papers

From hype to reality

Catalogue: Congress 2017: Visionary

Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement

Company: InSites Consulting

August 28, 2017

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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/from-hype-to-reality


Videos

From village to Virtual Reality

Catalogue: Congress 2017: Visionary

Author: Hannah Surabhi

 

October 26, 2017

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Citation

Surabhi, H. (2017a, October 26). From village to Virtual Reality. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/from-village-to-virtual-reality


Research Papers

Beyond the hype

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jim Mott, Peter Thomas

Company: BAMM Ltd.

November 3, 2017

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Citation

Mott and Thomas (2017a, November 03). Beyond the hype. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/beyond-the-hype-9118


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Debaere, De Ruyck and Coussement (2017a, November 27). From hype to reality. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/beyond-the-hype-9118