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From hype to reality

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Company: InSites Consulting

Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement

Abstract:

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful case studies prove that we don’t have to talk anymore about what AI can mean for the market research industry, but that we can actually show how it works and demonstrate real results. Build, measure, learn ... share!

Steven Debaere

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Tom De Ruyck

Author

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Kristof Coussement

Author

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Citation

Debaere, De Ruyck and Coussement (2017a, November 27). From hype to reality. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/from-hype-to-reality-9184