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How can market research become part of a digital eco-system?

Date of publication: May 17, 2017

Catalogue: Asia Pacific 2017: Discoveries

Author: Richard (Ruixing) Zong

Abstract:

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Richard (Ruixing) Zong

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Zong, R. (2017a, May 17). How can market research become part of a digital eco-system?. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse-11590