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Nilsson and Olsen (1993a, June 15). Salesplan. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/salesplan
Gold, L. N. (1992a, June 15). Let's heavy up in St. Louis and see what happens. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/let-s-heavy-up-in-st-louis-and-see-what-happens
Darton and Barnett (1991a, June 15). The changing market for local & regional newspapers. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/the-changing-market-for-local-regional-newspapers
Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/a-marketing-aid-french-
Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/a-marketing-aid
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/market-mechanics-2
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/market-mechanics-2-german-
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix