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Research papers

Save The Children

The work has been two-tailed and so the paper is:• Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the...

Catalogue: Congress 2006: Foresight
Authors: Henrik Hall, Marie Florence Madom, Luisa Mercedes Ravelo
Company: CIBLE
June 15, 2006

Research papers

Marketing training in a multinational corporation

After a brief description of the Philips organization the marketing concept is discussed as in use with the Philips concern. On the basis of this concept a wide range of marketing training activities is employed. Of each course a brief description...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. C.H. Kuijpers
Company: Philips International
June 1, 1976