Abstract:

The work has been two-tailed and so the paper is: • Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the future. Some attention is also devoted to the special challenge involved when three small, independent companies on three different continents work together in a project of this kind. • Part II describes the actual research concerning education and the results in the three countries. We look at why education is important for save the children and the world, how a single problem was converted into three partly different methods, and what conclusions we bring back to save the children.