Marketing training in a multinational corporation

Date of publication: June 1, 1976


After a brief description of the Philips organization the marketing concept is discussed as in use with the Philips concern. On the basis of this concept a wide range of marketing training activities is employed. Of each course a brief description follows. At the end a stand point is given concerning the task of outside education centres. They should not only provide services to enterprises but especially develop a wide range of marketing education services, also at secondary school level and for everybody and thus not only for those studying economics. Marketing is in fact a matter of an attitude to provide personal service to other persons and hence also a matter of a good communication between people of different disciplines.

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