Resources Library by ANA

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006

Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi

Company: McKinsey & Company

March 19, 2006

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

Mind the gap

A decisive growth potential lies in emerging markets whose prospective buyers are less well known to many global car manufacturers at present. In emerging markets the basic socio-cultural environment for the formation of preferences with respect to...

Catalogue: Automotive 2006

Authors: Bettina Staudenmaier, Ulrich van Hormann

Company: GfK

February 27, 2006

Branding passport

It has been widely reported that multinational companies are spending a significant proportion of their marketing budgets in growing economies.Unfortunately, they are not always winning the battle against their marketing-savvy local rivals.Using...

Catalogue: Brandmatters 2006

Author: Lorna Walters

February 8, 2006

Piloting the storm

The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil.For different reasons the conditions to put the performance of the industry at center-stage are gradually...

Catalogue: Global Healthcare 2006

Author: Fabián Echegaray

Company: Market Analysis

February 6, 2006

What makes Nigerians the happiest people in the world?

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to tailor to these markets.How can the barriers of...

Catalogue: Consumer Insights 2005

Author: Michelle Tan

November 15, 2005

Soweto and the legacy of apartheid

Ten years after the transition to democracy, South Africa's predominantly black population, living in socially under-serviced areas created by apartheid, faces the challenge of integrating into a world dominated by global competition, rapid...

Catalogue: Congress 2005: Making A Difference

Author: Sheny Medani

September 21, 2005

Advertising in Asia

Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of...

Catalogue: Congress 2005: Making A Difference

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

September 21, 2005

Moving offshore

The presentation describes the key challenges of moving offshore. The various issues that market research companies are evaluating in reference to outsourcing are examined.The focus is from a quality perspective and concerns what standards various...

Catalogue: Congress 2005: Making A Difference

Authors: Rahul Sahgal, Vineet Malhotra

September 21, 2005