Advertising in Asia

Date of publication: September 21, 2005

Abstract:

Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of expenditure, it is important to assess whether advertising can indeed travel. From an advertising perspective can clusters of markets be leveraged? Can an ad made in Japan work well in Taiwan? Is Thailand the right choice as a regional creative hub for Asia? The presentation addresses these kinds of questions.

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