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Research reports

Qualitative research on Smarties advertising

The objectives of the research reported here were:1. To examine how the commercial works in relation tomothers and children with reference to what amendments,if any should be made to future commercials;2. To assess whether the message is reinforcing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


Research reports

Table jellies fruit flavour research

Rowntree Mackintosh is currently considering anadvertising campaign for jelly. This research wasrequired in order to discover any discriminationsbetween brands of jelly which could form the basis ofan advertising platform. In particular, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Table jellies fruit flavour research. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/table-jellies-fruit-flavour-research