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Table jellies fruit flavour research

Date of publication: September 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Rowntree Mackintosh is currently considering an advertising campaign for jelly. This research was required in order to discover any discriminations between brands of jelly which could form the basis of an advertising platform. In particular, the research aimed to study the potential appeal of an advertising approach that stressed the superiority of Rowntree's jelly in terms of its real fruit juice content and/or natural fruit flavor. 

CRAM/Peter Cooper Archive

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Research report on pure fruit juices

Catalogue: CRAM/Peter Cooper Archive Collection

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February 3, 1974

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Citation

, C. (1974a, February 03). Research report on pure fruit juices. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-report-on-pure-fruit-juices


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Report on qualitative research on Rowntrees fruit pastilles commercial

Catalogue: CRAM/Peter Cooper Archive Collection

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, C. (1970a, June 01). Report on qualitative research on Rowntrees fruit pastilles commercial. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntrees-fruit-pastilles-commercial


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Qualitative and quantitative research on fruit juices

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1970

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Citation

, C. (1970a, August 01). Qualitative and quantitative research on fruit juices. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices


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Citation

, C. (1976a, September 01). Table jellies fruit flavour research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices