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Table jellies fruit flavour research

Date of publication: September 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Rowntree Mackintosh is currently considering an advertising campaign for jelly. This research was required in order to discover any discriminations between brands of jelly which could form the basis of an advertising platform. In particular, the research aimed to study the potential appeal of an advertising approach that stressed the superiority of Rowntree's jelly in terms of its real fruit juice content and/or natural fruit flavor. 

CRAM/Peter Cooper Archive

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, September 01). Table jellies fruit flavour research. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/table-jellies-fruit-flavour-research