Abstract:
Rowntree Mackintosh is currently considering an advertising campaign for jelly. This research was required in order to discover any discriminations between brands of jelly which could form the basis of an advertising platform. In particular, the research aimed to study the potential appeal of an advertising approach that stressed the superiority of Rowntree's jelly in terms of its real fruit juice content and/or natural fruit flavor.
This could also be of interest:
Research Reports
Research report on pure fruit juices
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 3, 1974
Research Reports
Report on qualitative research on Rowntrees fruit pastilles commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1970
Research Reports
Qualitative and quantitative research on fruit juices
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1970
