Qualitative research on Smarties advertising
The objectives of the research reported here were:
1. To examine how the commercial works in relation to mothers and children with reference to what amendments, if any should be made to future commercials;
2. To assess whether the message is reinforcing to mothers;
3. To determine whether the advertising is at a balanced level or playing too much on the emotions;
4. To assess whether the age group used in the commercial is too narrow, or general enough to be non-specific.
- This could also be of interest