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Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-
Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/internationalizing-marketing-research
Bendixen, H. J. (1976a, November 24). ECC veterinary legislation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ecc-veterinary-legislation
Pintens, W. (1976a, April 01). Globalization- Segmentation- Standardization . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/globalization--segmentation--standardization-
Velokamp, A. F. (1976a, April 01). Preface. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/preface
Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standardize-processes-not-programs
Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market
Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved September 26, 2024, from