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Videos

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017
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Citation

Tan, P. (2017a, December 04). The love story of technology + research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-love-story-of-technology-research


Videos

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries
Author: Chris Zhang
December 4, 2017
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Citation

Zhang, C. (2017a, December 04). Innovation and China's opportunities. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/innovation-and-china-s-opportunities


Videos

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bart Langton, Pascal Bourgeat
Company: Ipsos MRBI
December 4, 2017
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Citation

Langton and Bourgeat (2017a, December 04). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science-9202


Videos

Your Honor, this is the future of automation

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Catalogue: Congress 2017: Visionary
Authors: Annelies Verhaeghe, Katia Pallini
November 28, 2017
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Citation

Verhaeghe and Pallini (2017a, November 28). Your Honor, this is the future of automation. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/your-honor-this-is-the-future-of-automation


Videos

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary
Authors: Peter Milla, Jane Attale
November 27, 2017
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Citation

Milla and Attale (2017a, November 27). Tackling the EU general data protection regulation- Practical guidance for research and insights organisations. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/tackling-the-eu-general-data-protection-regulation--practical-guidance-for-research-and-insights-organisations


Videos

The future of life insurance

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
November 27, 2017
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Citation

Furniel , Milanez, Baffa and Gennari (2017a, November 27). The future of life insurance. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-future-of-life-insurance-9198


Videos

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in...

Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
November 27, 2017
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Citation

Gutierrez , Cajal and Rodriguez (2017a, November 27). Inside looking out. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inside-looking-out-9186


Videos

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
November 27, 2017
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Citation

Wood, Hunt and Ewing (2017a, November 27). Moving power, not stopping power. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191


Videos

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017
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Citation

Fore, Iyer and Phillips (2017a, November 27). Call yourself a developer?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer--9178