Resources Library by ANA

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children

Author: Gunda Plasser

Company: GfK

October 1, 1978

Children in Germany

This paper deals with the attitudes and consumer habits of children aged from 12 to 14 years. The data were taken from a study 1) carried out in 1977 by 10 magazine publishing houses in West Germany. The sample consisted of 3000 subjects aged from 12...

Catalogue: Seminar 1978: Researching Children

Author: Wolfgang Machnik

October 1, 1978

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children

Author: Vivienne G.T. Price

October 1, 1978

The effect of television advertising on children

This paper in an effort to explore the "effects" of Television advertising on children concentrates its attention on the global notions relating to the macro effects of advertising per se rather than considering the issues involved in the measurement...

Catalogue: Seminar 1978: Researching Children

Author: Barry J. Elliott

October 1, 1978

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children

Author: Jan D. Noordhoff

October 1, 1978

Covering non-response: Does it pay?

This paper deals with the results which can be expected when an intensive effort is made to attain the highest representative portrayal of the population studied, by means of eliminating non-response. The findings are based on a study in which...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Emile M. C. van Westerhoven

September 1, 1978

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Philip P. Todd

September 1, 1978

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research

Authors: Werner Brög, Michaela Voltenauer

December 1, 1977

Getting back to basics

We thus set out to find a panel of Self Determined Men in the U.K. whose life style, leisure activities, interests, values, attitudes, opinions, self-image, shopping, media habits and personality type we could study. Getting to know the personality,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Barbara Mostyn, David Walters

November 1, 1977