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The effect of television advertising on children

Date of publication: October 1, 1978

Catalogue: Seminar 1978: Researching Children

Author: Barry J. Elliott

Abstract:

This paper in an effort to explore the "effects" of Television advertising on children concentrates its attention on the global notions relating to the macro effects of advertising per se rather than considering the issues involved in the measurement of a specific Television commercial or campaign.

Barry J. Elliott

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Research Papers

Children and television advertising

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Barrie Gunter, Jill McAleer, Brian R. Clifford

 

June 15, 1992

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Citation

Gunter, McAleer and Clifford (1992a, June 15). Children and television advertising. ANA - ESOMAR. Retrieved June 07, 2025, from


https://ana.esomar.org/documents/children-and-television-advertising


Research Papers

Effects of television advertising on children

Catalogue: Seminar 1980: Children And Young People

Author: Henning Haase

 

June 15, 1980

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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved June 07, 2025, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children


Research Papers

European television advertising and children

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Souné Wade

 

June 15, 1992

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Citation

Wade, S. (1992a, June 15). European television advertising and children. ANA - ESOMAR. Retrieved June 07, 2025, from


https://ana.esomar.org/documents/european-television-advertising-and-children


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Citation

Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved June 07, 2025, from


https://ana.esomar.org/documents/european-television-advertising-and-children