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The effect of television advertising on children

Date of publication: October 1, 1978

Catalogue: Seminar 1978: Researching Children

Author: Barry J. Elliott

Abstract:

This paper in an effort to explore the "effects" of Television advertising on children concentrates its attention on the global notions relating to the macro effects of advertising per se rather than considering the issues involved in the measurement of a specific Television commercial or campaign.

Barry J. Elliott

Author

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Citation

Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children