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Covering non-response: Does it pay?

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Emile M. C. van Westerhoven

Abstract:

This paper deals with the results which can be expected when an intensive effort is made to attain the highest representative portrayal of the population studied, by means of eliminating non-response. The findings are based on a study in which compliant respondents were interviewed, as well as absentees and refusers.

Emile M. C. van Westerhoven

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van Westerhoven, E. M. (1978a, September 01). Covering non-response: Does it pay? . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/pay-television